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Brewing Memories On and Off the Court
At the 2025 US Open, Lavazza wasn’t just serving coffee — they were serving up unforgettable moments. Between espresso martinis, iced tiramisu, and cappuccinos galore, fans also got a chance to step into Lavazza’s immersive photo experience and walk away with a branded keepsake.
The Setup
- Custom Virtual Booth Frame: Branded with Lavazza + US Open graphics so every fan photo felt part of the event.
- Immersive Backdrop: A full tennis-court scene and oversized props (giant racket, anyone?) gave fans the chance to step into the action and pose for fun photos.
- Instant Prints: Attendees walked away with a Photoboxx keepsake in hand — a little souvenir of their day at the Open, courtesy of Lavazza.
Why It Worked
This wasn’t just about posting online — it was about being in the moment. The photo experience acted like a mini-attraction inside the busy Food Village, drawing fans in for a laugh, a pose, and a memory to take home. Paired with Lavazza’s signature drinks, it created a lively space that people naturally gravitated toward.
The Takeaway
Coffee might fuel the day, but memories fuel the brand. By creating a space where fans could sip, snap, and share, Lavazza turned their US Open sponsorship into a story people were excited to tell — both online and off.
