Turning Every Sip Into a Shareable Moment with Photoboxx
Santa Margherita Wine has been bringing their signature Italian elegance to events across the U.S. for years. With the launch of their Rosé and a full calendar of national activations, the brand turned once again to Photoboxx to help capture attention—and turn it into engagement. With a beautiful Rosé to promote and a year-long lineup of events, Santa Margherita needed a way to stand out in visually saturated spaces and keep the brand top-of-mind long after the last glass was poured. They were looking for a solution that not only elevated the guest experience but also delivered branded content worth sharing.
The Photoboxx Solution
Santa Margherita has owned a Photoboxx printer for several years, and it’s become a core part of their experiential marketing toolkit. Most recently, they activated at the Miami Open, where their installation featured a stunning pink Rosé bud backdrop, Virtual Booth for easy photo capture, and branded prints that matched the aesthetic of their campaign perfectly.
By combining Photoboxx’s Virtual Booth and physical printer, Santa Margherita was able to offer a seamless photo experience: attendees captured photos on their phones or at the booth, added custom frames, and printed them instantly—creating not just memories, but keepsakes.
Impact
- Enhanced Brand Visibility: Every branded print sent guests home with a physical reminder of the Rosé and the experience.
- User-Generated Content: The Virtual Booth and event setup encouraged attendees to snap and share using the #santamargheritarose tag, resulting in organic reach and on-brand content.
- Seamless Integration at Events: Having Photoboxx in their own toolkit meant Santa Margherita could activate quickly and creatively at multiple events throughout the year, from the Miami Open to private benefits and wine tastings.
- Ongoing Value: Owning a Photoboxx has allowed Santa Margherita to scale their experiential efforts without recurring rental costs, and to tailor each activation with seasonal or product-specific branding.
Why It Works
Photoboxx helps Santa Margherita bring their brand to life through beautiful, social-ready moments. It’s not just about getting photos—it's about creating experiences that people want to remember, print, and share.
